Read the creator brief
Five minutes that show exactly what a great Solara video looks like — the must-have shots, the format, how to post it as a collaborator post for maximum reach, and how your affiliate link earns you commission on every sale.
Welcome to the Solara Family
First off — thank you. You receiving this package means we believe in your creativity and your community. We didn't send you these covers just to tick a box. We sent them because we think you're the right person to show the world what they can do.
Solara Covers are designed for car lovers who care about quality. Whether your community is into detailing, road trips, off-roading, or just keeping their ride looking perfect — this product speaks to them. And you get to be the one who introduces it.
This brief will walk you through exactly what we're looking for, how to maximize the impact of your post, and how you can actually earn money from the content you create. Let's get into it.
Content Criteria
We want content that feels real, cinematic, and inspiring — not an ad. Here's what a great Solara video looks like:
Format
- Vertical / portrait format (9:16) — optimized for Instagram Reels, TikTok & YouTube Shorts
- Ideal length: 15–30 seconds. If you want to tell a deeper story, feel free to go longer!
- High quality footage — good lighting makes a huge difference
Must-Have Shots
- Installation footage — show the cover going on. Keep it smooth, satisfying, and clear.
- Before & after — reveal the transformation. Nothing beats a clean before/after cut.
- Detail shots — showcase the texture, fit, stitching, and quality of the cover up close.
- B-roll of your vehicle — wide shots, beauty angles, movement shots of the car.
- Nature or lifestyle shots — this is what elevates the video. A mountain backdrop, a golden hour road, a quiet parking garage — anything that adds mood and atmosphere.
Tone & Feel
- Authentic — be yourself. Your audience trusts you, and that's worth everything.
- Cinematic — take your time with angles and transitions. Slow-motion detail shots always perform well.
- Clean & minimal — let the product speak. Less talking, more showing.
How to Post for Maximum Reach
This is where it gets exciting — and where you benefit the most.
Don't just tag us. Add us as a Collaborator.
On Instagram and TikTok, when you publish your video, invite @solaracovers as a collaborator on the post (not just a tag). This turns it into a partner post — it shows up on BOTH of our accounts at the same time.
Why this matters for YOU:
- Once your content is live on our page, we run paid ads behind it.
- Those ads reach thousands of people — people who will see YOUR face and YOUR content.
- A significant portion of those viewers will visit your profile and follow you.
- This is real, organic follower growth — powered by our ad spend, at zero cost to you.
We invest in the content we believe in. When your video performs well, we put budget behind it — and that directly grows your audience.
Turn Your Content Into Income
Here's the part most brands don't offer: every sale your content drives earns you a commission.
Join the Solara Affiliate Program
Once you're registered, you'll receive a personal affiliate link to include in your bio or video description. Every time someone clicks your link and buys — you earn a commission.
How it works:
- Sign up at the affiliate link above — it takes 2 minutes.
- Get your unique tracking link from your dashboard.
- Drop it in your bio and video description when you post.
- Every sale traced back to you earns you a commission — automatically.
Think about it: you're already making the video. Adding your affiliate link costs you nothing, but it means every viewer who loves the product and buys it — puts money in your pocket. Not to forget, your link gives your followers an extra 15% discount on our store, helping them save money.
Sending Over Your Raw Files
We'd love to have access to your raw footage so we can potentially use it in our own content, ads, and social posts — this will also help you gain more reach and followers.
What to send:
- All raw video clips (unedited) in their original quality
- Any photo stills you captured
- Your final edited video file
How to send:
Upload everything to a Google Drive folder and send us the link, or send it to info@solaracovers.com via WeTransfer: wetransfer.com
Your Creator Checklist
Before you hit publish, run through this:
- Vertical format (9:16)
- Installation footage included
- Before & after reveal
- Detail close-up shots
- B-roll of vehicle + lifestyle / nature shots
- Video is 15–30 seconds (or longer if storytelling)
- Added @solaracovers as collaborator on the post
- Affiliate link placed in bio / description
- Raw files uploaded to Google Drive or sent with WeTransfer
This Is Just the Beginning
Solara Covers is growing — and we're not stopping at seat covers.
Right now, behind the scenes, we're developing an entirely new range of premium lifestyle products. We're talking quality-first — the same standard you see in the covers, applied to things people actually use every day.
Coming Soon from Solara
- Premium Towels — crafted with the same attention to detail and material quality
- Picnic Outdoor Rugs — designed for people who love spending time outdoors in style
- Handbags — a natural extension of the Solara aesthetic into everyday carry
Every product is being developed with quality as the non-negotiable. We don't rush launches — we do it right.
Great content = first in line.
When we launch each new product, we won't be starting from scratch. We'll be going back to the creators who delivered — the ones who put in the effort, made something we were proud to run ads on, and treated the partnership seriously.
If your video is great, you won't just be a one-time partner. You'll be someone we come back to — with new products, new briefs, and new opportunities to grow together. This is how we build long-term creator relationships, and we're excited about where this goes.
So think of this video not just as a one-off collab, but as your audition for an ongoing partnership with a brand that's actively expanding.
Let's Create Something Great
You have creative freedom here — we trust your eye and your style. The brief above is a guide, not a cage. If you have an idea that goes beyond these points and you think it'll be amazing, go for it.
We're building a community of creators who love cars and love quality. You're part of that now.
If you have any questions at all, don't hesitate to reach out. We're always happy to help, give feedback on concepts, or chat through ideas before you film.
Thank you again — we genuinely can't wait to see what you create.
— The Solara Covers Team
This is the level we're after
Real creator videos that nailed it. Watch how they open on the install, hold on the details, and finish in golden light — that's the energy we're looking for.
Claim your free products
Search our catalog below and add the products that fit your ride — pick the color and how many. Not sure? browse solaracovers.com. We review every application personally; if it's a match, your box is on its way.
Still needed: name, IG/TikTok handle, email, phone, follower count, street…
We only use your details for shipping and to contact you about the collab.
